In a world that is so fast-paced, overflowing with information, and throwing bright shiny objects at us at every second of every day, it’s getting incredibly more difficult to stand out or to capture our audience’s attention.
However, keeping it simple, consistent, and easy for a lazy world of consumers (yes – we’re lazy) is key. The next few challenges will focus on doing exactly just that.
[tweetable]Today I challenge you to make it easy to connect.[/tweetable]
[tweetable]I see far too many entrepreneurs making it way too difficult for their audience to engage with them.[/tweetable] Want us to like your Facebook fanpage? Simply telling us to do so won’t do you any good. Not because we don’t care, but because we’re lazy (there’s that word again). [tweetable]If you want your audience to engage, you have to make it so incredibly obvious to do so[/tweetable] … like linking up “facebook fanpage” to your facebook fanpage Beyond that, run through this checklist to make sure you’re keeping is simple: