Having likes on your fan page, followers on Twitter, and connections on LinkedIn is certainly important. But [tweetable]one of the most valuable and direct pieces of information you can have on someone is an email address.[/tweetable] Especially if that person opted in to your mailing list at their own will. So, today’s challenge focuses on building up your email list.
I challenge you to enhance your reach.
I will assume that you’re not buying targeted email lists as a small business owner. Therefore, it’s your duty to collect them yourself. Why are they so important to have? Because it’s one of the easiest and most direct ways to turn interested audience members into hot leads. It’s all about conversion.
If you haven’t caught on from our other posts, we’re all about creating a process and a system. The same goes with collecting email addresses. [tweetable]Here’s some tips to build your email list[/tweetable]: