Day 5: Identifying and capitalizing on your strengths.
Day 6: Make it easy for your audience to connect with you.
Day 7: Make an effort to collect your praise regularly.
Day 8: Build your email list and enhance your reach.
Day 9: Stop scrutinizing over numbers and empower your audience.
There are several ways to establish credibility in the minds of your stakeholders. Traditionally you’ve got certifications, formal degrees, writing a book, appearances in the media, etc. In today’s world with the power of the internet, a blog, and social media, anyone can become and showcase themselves as an expert. Whether it’s credible content is left up to the audience. Whether you have traditional credentials or not, it’s still important for you and your business to be pushing some sort of quality content out to your audience on a consistent basis. It will secure the credibility that’s already there and if done right, can establish you as an expert if traditional credentials are lacking.
Writing content is important if not crucial to your biz. But …. it’s not always easy. The biggest problem? It eats up so much time. Which is why …
I challenge you to maximize your content.
Just as we are trying to streamline the rest of your efforts, pushing content should be the same. You don’t have to write a new a blog post every day to have an effect. Typically, we fail to fully utilize the content of one blog post. From this point forward, stretch each piece of content you write – articles, blog posts, tip sheets, images – as far as it will possibly go.
I’ve often heard entrepreneurs say they are disappointed their content didn’t generate as much engagement as they hoped, for the amount of time they put into it. When asked how they maximized it, they say, “Well I posted it to my blog, tweeted it once and linked it to my fan page.” < — That’s the problem.
Below are a couple suggested strategies to maximize content.
On a small scale – blog posts: